Global Non-Alcoholic Beverages Market to Reach US$622 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) February 10, 2012

Follow us on LinkedIn Non-Alcoholic Beverages, primarily comprises carbonated and non-carbonated drinks, including colas, non-colas, fruit & vegetable juices, sports & energy drinks, RTD tea & coffee, and bottled water. Bottled water represents the fastest growing segment in the global beverage market. Consumption of bottled water per capita has increased over fifteen times since the 1980s. Rather than an occasional purchase, bottled water is now considered as an everyday purchase and a healthy substitute to carbonated soft drinks. In the US, for instance, bottled water is second most popular commercial drink, overtaking coffee and even beer. Besides health interest, the segment gained impetus from significant marketing efforts by key water companies. In the present global scenario where clean and pure water has almost become as precious as oil, steady growth is forecasted for the bottled water market worldwide.

Another promising segment in the non-alcoholic beverages industry is the soft drinks segment, which offers a wholesome and refreshing way to quench thirst. Consumers today are offered a wider choice of drinks than ever before, suitable for every occasion. Although conventional carbonated soft drinks continue to reign supreme, the industry has kept pace with changing lifestyles by introducing newer and innovative products, including sports and low calorie drinks. A number of convenient packaging and easily dispensable units have been launched to meet the requirements of the growing mobile population.

In the hot beverages segment, Coffee accounts for a major share of overall coffee/tea dollar sales while tea garners the remainder. Nevertheless, tea is gaining market share enthused by the promotion of numerous health benefits offered. Medical studies indicate that tea reduces the risk of coronary artery disease, stroke and some cancers. Health conscious baby boomers have driven tea to new heights of popularity, while expensive specialty coffees have maintained extraordinary sales levels despite the recent economic depression, so much so that some experts label the industry as recession-proof. Future growth in the coffee and tea industries would depend on two factors viz., quality and health.

The research report titled Non-Alcoholic Beverages: A Global Outlook announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, and United Kingdom), Asia Pacific (Australia, China, India, Indonesia, South Korea, Sri Lanka, Vietnam and Thailand) and Latin America. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit

http://www.strategyr.com/Non_Alcoholic_Beverages_Industry_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global First in Philadelphia Neighborhood Tavern! Bar Introduces Revolutionary New Product That Eliminates Bacteria at the Soda Gun

Philadelphia, PA (PRWEB) April 26, 2012

For Pete's Sake Pub in Philadelphia- a reknowned local eatery and drinking establishment and a local sports team fan-favorite. Back in January the owner, Peter Quinn, had a visit from the Health Department and, as usual, passed with flying colors...all except for their soda guns. He was given a warning and told to have them ship-shape in 30 days 'or else'. So he set about looking for a solution knowing that they are typically "difiicult to clean" he said "and even when you try, you're not sure they are sanitary for long afterward. They are dark, wet and sugary so you know they are havens for bacteria"

A week later he found a product called BevDok on the internet introduced to the US market by Ellickson USA, the people who brought us the self serve draft beer tables. He called the company and they sent him two boxes that he self-installed in minutes for both soda guns. "It has completely eliminated the bacteria build up in the gun nozzle and it rinses the gun in between every use so it's totally clean all the time. It costs me about $ 1 per day, well worth the money. It's just one less thing to worry about every day"

Ellickson CEO/CMO Declan Duggan said "Soda guns are the dirty little secret in the industry. They are shockingly unhygenic in most cases that we have seen in-person and until we developed the BevDok unit there was no effective, daily means of sanitizing them. In most cases they are either ineffectively maintained or not at all causing a nasty build up in the gun nozzle. Every soda poured has to come through that nozzle so it really is a problem that needs to be fixed and we believe we have the product that does just that".

According to Mr Duggan Ellickson also claims some beneficial side effects to a sanitized soda gun. Prolonged carbonation, crisper taste and overall perceived drink quality. If that is the case then surely that must lead to increased sales?

"We don't have empirical evidence of that just yet as we just recently launched the product but common sense would suggest that" he added with a smile. It seems like they are certainly onto something.

Headquartered in Timonium, MD, Ellickson USA, a subsidiary of Irish Company Ellickson International, was founded in 2009 and provides innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, hotels and an array of hospitality businesses. Working closely with the hospitality community and world-leading brands including Marriott, Starwood Resorts, MGM Properties, Diageo & Dave & Buster's. Ellickson USA supports on-premise owners and beverage brands in several exciting ways: the companys flagship offering, the Draft Table beer dispensing system provides marketing impetus, waste reduction and competitive advantage. Bevdok is the company's latest product introduction poised to deliver strong results against the unsolved, industry-wide issue of unsanitary soda gun dispensers. It's the first and only automated soda gun sanitizer in the world today. Check it out at http://www.cleansoda.com

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